For example, find which posts got the most likes, comments, and shares and find out why to make more of such posts in the future. If you want to keep your brand successful and growing, you need to constantly check your content performance and use this information for future edits and improvements. You can find it in our social media calendar and even use our library with a lot of templates for every occasion. For example, some major holidays or events. Also, you can try to predict something that can become trending and schedule your content in advance. Creating content on some hot topics will make your posts more popular, engaging, and valuable to your audience. So, monitor interesting and fresh topics, search for new trends and get involved wherever you can. But you still need to keep your topics up to date and relevant. Scheduling your content comes with a whole range of benefits. It’s great to post text with questions or topics to discuss, but you also need to engage with the process. And the main thing here – stay online when posting something that prompting a conversation with your audience. Also, try not to post every hour or\and schedule your publishing exactly on the hour. Post about different topics and make your content vary. So, remember that there are people on the other side, not just Google or other search engine algorithms. Sure, you can schedule your content, and there’s absolutely nothing wrong with it, but you still want your content to be interesting, useful, and relevant. So, it is obvious that Facebook, Instagram, LinkedIn, and Twitter are not penalizing anyone for posting from third-party SMM platforms. But the fact of the matter is that none of the results in these tests were statistically significant. In some tests, posts made via third-party tools had a higher reach than native posts, and in some tests, they had lower. ![]() The test included over 200 posts from 35 different profiles and took place over a three-weeks. He compared the reach and impressions of posts published from three third-party social media tools to posts published natively. And now it’s safe to say that if there were a noticeable difference in reach, someone would have noticed it by now.īrian Peters at Buffer recently did an in-depth experiment to determine whether using a social media marketing tool hurts organic reach. But since late 2011, Facebook fixed this issue, and their algorithms started to treat posts published via third-party social media management tools the same as native posts.īy now, multiple independent sources have run a variety of social media experiments that destroy it. Many brands noticed that they got lower reach and engagement numbers because of this. So, should you be worried about third-party social media management tools hurting your stats? This myth was probably born on Facebook, on far 2011, when the platform really was limiting the reach of posts from third-party social media management tools. Being reactive and implementing social media automation may sound opposite, but they both work in a very complimentary way. While using such tools as social media scheduling doesn’t mean that you don’t need to respond to comments, engage in conversations consistently, and generally nurture your following. Moreover, creating and scheduling your social media content in advance can lead to better quality content and improve your stats by finding the perfect time for publishing. Planning your content in advance can help your channels to be more consistent and allow you to be more strategic. The key thing here is the time you save by working with several or dozens of customer accounts at once. ![]() Yes, it won’t improve your reach either because it’s the same as posting natively. ![]() Using social media management tools will not harm your organic reach on Facebook, Instagram, Twitter, LinkedIn, or any other social network. No matter if it’s posted via an app or natively through a platform. Recent findings confirm that third-party apps have no effect on a post’s performance, so high-quality and engaging content will perform well on social media anyway. If you’re still here, let’s dive a little deeper and get into the details. Over the years, there’s been a question about whether posts scheduled on social media networks via third-party tools like PromoRepublic decrease engagement or reach. Social media management and scheduling can sometimes be controversial topics.
0 Comments
Leave a Reply. |